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TESTIMONIALS is a written declaration certifying to a person’s character, conduct, or qualifications.

Something given or done as an expression of esteem, admiration, or gratitude.

therefore In the advertising, a testimonial consist of a person’s written or spoken statement extolling the virtue of a products.

the term “testimonial” most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word “endorsementTestimonials“usually applies to pitches by celebrities.